#74 She Doesn't Wear a Cape or Fly, but She's a Real Superhero - Sarah Delevan, The Good Food CFO

Meaningful Marketplace Podcast · #74 She Doesn't Wear a Cape or Fly, but She's a Real Superhero - Sarah Delevan, The Good Food CFO

I was recently invited to join Sarah Marshall and Sarah Masoni as a guest on their amazing podcast, The Meaningful Marketplace and had a great time discussing MY JOURNEY TO BECOMING A GOOD FOOD CFO, MY APPROACH TO FINANCIALS + WORKING WITH MY CLIENTS, AND OF COURSE…all things food business.

If you’re a good food business owner and haven’t listened to their podcast, stop what you’re doing and listen right now!

A little bit about Sarah and Sarah:

Sarah Masoni of Oregon State University's Food Innovation CenteR:

Masoni's mission is to help food entrepreneurs take their product to market successfully, or give them the tough love news that their product isn't ready for prime time. Masoni has an amazing palate that has guided many companies through the maze of going from the kitchen to the mass production process that gets the product to the consumer's table. She's interested in real food, ethically procured and processed with a fabulous taste and she's very straightforward and candid with her clients. A speaker, sought after panel member and budding author, Masoni considers herself "CEO to a thousand food companies", because her candor and integrity has the ear of the C-suite when they need to hear the truth about their food products.

Sarah Marshall founder of Marshall's Haute Sauce:

Sarah’s passion for canning bloomed when she was a social worker in the Portland, Oregon area. The work was emotionally tough, and canning food at home became her therapy. As she canned more and more, she began teaching others. And she started creating sauces for the children she oversaw. Since many were on the "spectrum", she had to pay special attention to avoiding additives, so her penchant for pure, fresh food took hold. Her recipes reflected this philosophy and became the blueprint for her future products. Taking business classes while still a social worker, Marshall considered a food cart at one time, but decided to can and distribute her sauce instead. Now, her company is a certified kitchen in her home where she, husband and daughter have made a life doing what they love.

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About the Author: Sarah Delevan is a Food Business Financial Coach and Consultant with over 7 years of working in the food industry. She received her MBA from Rollins College and In 2017 she founded Sarah Delevan Consulting based in Los Angeles, CA and serving clients across the United States. She is the creator of the Financial Success Formula and the founder of the Profitable Food Business program and host of The Good Food CFO Podcast. To learn more about Sarah and opportunities to grow a more profitable food business Click Here.

Our personal money mindset and financial beliefs find their way into our businesses and can affect how we deal with our finances…

from pricing, to how much we pay ourselves, to how much we pay others,
and so much more.

If you find yourself…

• Resisting raising your prices, even though you KNOW you should be charging more 

• Paying yourself at an hourly rate that’s less than what you pay your team
  (or not paying yourself at all)

• Cutting yourself a check each month but NEVER cashing it

KNOW THIS: You are not alone. 

And there are steps you can take to recognize and overcome your limiting money beliefs that are creating barriers to your financial success.

Financial Coach and Founder of Verdi Advising, Caroline Snyder joined me on The Good Food CFO podcast to discuss these and other ways that our money mindset, financial stories and emotions can play a role in our financial decision making.

But that’s not all - She also shared how we can recognize our emotions and overcome the barriers they create. 

If you’re a food business owner that: 

• Feels anxiety, hesitation or fear around the money matters of your food business

• Struggles to raise prices even though you know you need to

• Hasn’t paid yourself, or are paying yourself a meager wage for all the hard work you do 

You’ll find a ton of value and actionable steps to help you understand your money mindset, recognize your fear and emotions, and move forward successfully.

Listen to the full episode here. 

Then join us in the Profitable Food Business Community to share one of your takeaways.

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About the Author: Sarah Delevan is a Food Business Financial Coach and Consultant with over 7 years of working in the food industry. She received her MBA from Rollins College and In 2017 she founded Sarah Delevan Consulting based in Los Angeles, CA and serving clients across the United States. She is the creator of the Financial Success Formula and the founder of the Profitable Food Business program as well as the host of The Good Food CFO Podcast. To learn more about Sarah and opportunities to grow a more profitable food business Click Here.