I love time-saving apps and tools. 
I am in full support of efficient systems. 
But...

If what you are doing now isn’t creating a profitable outcome…
Doing it more efficiently is only going to get you the same outcome faster.

YES, Implementing tools + systems are a BIG part of how I help business owners achieve their profit goals.
But it’s the FINANCIAL STRATEGY that matters the most. 

Without a clear set of goals + a strategy for reaching them
tools can ONLY help you be more efficient, not more profitable. 

In this video I’m sharing:

• The 2 things you MUST do before shopping for tools, apps or software

• My ‘Before You Buy’ Checklist

If you’re thinking about making a software purchase be sure to watch. 
If you recently made a purchase and are having buyer's remorse, there is value in this information for you too! 

Looking for low-cost helpful tools to build your profitable food business?

Checkout our Financial Success Toolkit and be sure to visit the Tools + Resources page for more of our favorites!

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About the Author: Sarah Delevan is a Food Business Financial Coach and Consultant with over 7 years of working in the food industry. She received her MBA from Rollins College and In 2017 she founded Sarah Delevan Consulting based in Los Angeles, CA and serving clients across the United States. She is the creator of the Financial Success Formula and the founder of the Profitable Food Business program. To learn more about Sarah and opportunities to grow a more profitable food business Click Here.

You’ve got big goals for your food business, I know you do! 

Whether you want to build a local family business, a national brand, or a rapidly growing biz that you can sell in a few years…

The path to reaching your goals, and doing so WITHOUT burning yourself out, involves achieving financial sustainability and consistent profitability. 

What exactly is financial sustainability?

Simply put, it’s consistent cash flow within your business that results in no more worrying about if you’ll have enough money to cover the bills, pay your employees and pay yourself. 

why focus on Profitability? 

Profits are the amount of money leftover after you pay for your COGS, operations and labor.  

You can reinvest them to grow your team, expand your operations, hang on to them so your business has cash on hand during slow months…you can use them however you’d like!  The point is that there is money left over for you to put toward reaching your goals. 

how do you achieve financial sustainability and profitability in your food business?

The way you achieve these things is NOT by doing more + selling more.  It’s by understanding, optimizing and maximizing the financial efficiency of your business.

Looking for a hands-on consulting experience?
Fill out this form and we'll set up a call to discuss your goals and how I can help you reach them!

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About the Author: Sarah Delevan is a Food Business Financial Coach and Consultant with over 7 years of working in the food industry. She received her MBA from Rollins College and In 2017 she founded Sarah Delevan Consulting based in Los Angeles, CA and serving clients across the United States. She is the creator of the Financial Success Formula and the founder of the Profitable Food Business program. To learn more about Sarah and opportunities to grow a more profitable food business Click Here.

During a recent Q+A Session, I was asked the following question…

“I’ve never set any sales goals for my business… it is turning from a little money on the side to a real business, and I don’t want to set goals that will burn me out, but I would LOVE  to make more money. 

I made just over $35,000 in sales last year, If I set a $100,000 goal for the next 12 months, part of that gets me excited - the other part thinks I’ll burnout if I attempt it... So I keep shifting the goal and not actually landing on any number. I just keep doing what I’ve been doing…
and I’m NEARLY breaking myself.

What is the strategy for setting meaningful and realistic sales goals?”

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Have you struggled to set meaningful sales goals for your business?

Struggled to really work toward a sales goal that seems “plucked” from thin air?

Or maybe you’ve exhausted yourself to achieve your sales goals in the past, but they never produce the financial outcomes you desire.

This was my advice to this business owner, and to you, if you need it…

Far too often business owners work tirelessly to reach a sales goal and in the end have nothing to show for it.  No increase in pay for themselves, no new team members to help them grow, no profits to reinvest. I don’t want that for you!

When we talk about setting goals, even revenue goals, the focus needs to be on the OUTCOME - personal + financial.

The strategy I am sharing today is intended to release you from the  “Do More” and “Sell More” mentality that we all often find ourselves in and will help you NOT BREAK yourself or burnout while achieving your profit goals.  

Here are my 3 steps for setting the right sales goals for your biz:

1. Start by looking at your COSTS.

   Get an understanding of what your break-even sales number is.
   This is your absolute minimum sales goal - a starting point!
   

2. Get clear on what YOU want out of your business. 

   Is it to pay yourself $100,000 a year?  
   Hire a new team member so you can take some time off? 
   Maybe you want to reinvest a certain amount so you can expand into new markets because you’ve got a goal to sell the biz in a few years! 
   
   Whatever you want out of your business in the next 12 months (and it doesn’t have to be just one thing!) attach a financial value to it. 
   When you’re clear on WHAT you want, and the dollar amount attached to it, you can determine exactly what you need to get there.
   

3. Set Your Sales Goal

   Your sales goal is the number of sales you need in order to achieve what YOU want out of your business.
   It is meaningful, valuable, and you can create a strategic approach to reaching it.

CLARITY is key. 

When you know exactly where you are headed and why, you can create a plan, track your progress, and achieve your goals!

Want to dive deeper into this goal-setting strategy?  Watch the video above.
Need a little extra help sorting out the numbers? The Sales Goal + Profit Projection Calculator inside the Financial Success Toolkit can help!

Once you’ve set your sales goals for your food business I hope you’ll share them with me and the Profitable Food Biz community. 
We are here to support you + cheer you on! 

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About the Author: Sarah Delevan is a Food Business Financial Coach and Consultant with over 7 years of working in the food industry. She received her MBA from Rollins College and In 2017 she founded Sarah Delevan Consulting based in Los Angeles, CA and serving clients across the United States. She is the creator of the Financial Success Formula and the founder of the Profitable Food Business program and the host of the Good Food CFO Podcast. To learn more about Sarah and opportunities to grow a more profitable food business Click Here.