I get asked all the time…

How do I calculate the right price for my products?
What’s the right target number for my Cost of Goods Sold?
How can I make sure that my food business is profitable? 

My answer...

Find Your Financial Success Formula!

No two CPG Brands, Wholesale Businesses, Manufacturers, Caterers, or Meal Delivery Businesses have the same ingredient costs, labor costs, or operating costs. 

Your products may be similar.
Your suppliers could be the same.
But, your Financial Success Formula is all your own.   

…it is the key to helping you find financial success in your food business. 

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Want to learn more?

Tune in to the most popular episode of The Conversation Series to learn:

• What the Financial Success Formula is

• How to identify YOUR formula

• Why knowing your formula is critical to your success

• How you can use your formula to price your products, set budgets + more

Click here to listen now. 

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Sarah Delevan is a Food Business Financial Coach and Consultant with over 7 years of working in the food industry. She received her MBA from Rollins College and In 2017 founded Sarah Delevan Consulting based in Los Angeles, CA and serving clients across the United States. She is the creator of the Financial Success Formula and the founder of the Profitable Food Business program. To learn more about Sarah and opportunities to grow a more profitable food business Click Here.

For the past 6 years I’ve been encouraging food biz owners with advice that I believe is both TIMELESS and TIMELY…

"SLOW DOWN" 

Look at what is happening in your business RIGHT NOW
Spend time with the numbers, identify any inconsistency in your business, and implement key changes so you can be PROFITABLE.

While this advice does come from years of working with amazing business owners + clients to help them become profitable, it also comes from personal experience. 

When I owned a food business, we thought that successful growth would come by repeating what we’d done at the beginning that brought us financial success. 

Makes sense, right?
Surely if we kept repeating that model over and over again, we’d incrementally have more profit. 

As we grew and added more locations for our business more revenue did come in... but our costs were outpacing it. 

We believed what so many other food business owners believe:
If we’re struggling with cash flow, and profits aren’t there...
We’ve got to do more, sell more, and work harder! 
We don’t have the time to look at our finances - we know what they’ll tell us!

Turns out, we didn’t know what our finances would tell us at all.
If my business partner and I took some time to look closely at our financials, we could’ve created a better STRATEGY that would’ve produced better OUTCOMES.

Instead, we continued to subscribe to the “SELL MORE” mentality. 
We were focused on the wrong goals, and in the end, closed the business. 

I didn’t know it at the time, but it would become my mission to help other food business owners avoid this outcome.

NOW is the time to dispel the belief that profitability comes by doing more and selling more.

Slowing down is not a luxury. It’s a hard thing to do, but it is vital. 
Digging deeper into the numbers may be scary, but I promise you... the more time you spend with them, the easier it’s going to get and the more empowered you are going to feel in your food business. 

This week, I encourage you to slow down for 10-15 minutes to spend some time
with your monthly Profit + Loss Statement. 

What does it tell you about your business - anything? 
Is the report helpful?  Is it confusing? 
Are your financial results consistent or inconsistent month to month? 
What else do you see?

If you’re a business owner who is not yet tracking your financials in accounting software I urge to find a way to start doing so.
The reports provide valuable information, but not only that, there are efficiencies to be gained and systems that can be implemented by utilizing your software as a tool.

Learn more about the importance of recording your financial data - and I’m not just talking about recording sales - in the Profitability Roadmap.

Click here for the free download.