I have been working to bust the “30% Food Cost” and other ‘industry standard’ MYTHS for years.
Good news: progress is being made and the result is an increase in profitable food businesses all across the country!
Why am I so passionate about this?
Simply put: Industry Standards are a danger to your profitability, period.
Partially because the “standards” are for restaurants, NOT CPG Brands, Meal Delivery, Catering or Wholesale businesses. Partially because they are old and outdated. Mostly because industry standards are taken out of context and not incorporated into a holistic approach to building a profitable food business.
That’s right, I said it. HOLISTIC.
The parts of your business don’t operate in a vacuum...
...They are all interconnected
…Each must hit its goal
...They must work together to produce a profitable outcome.
Your business must be viewed as a whole.
30% Labor Costs might be the right goal for your business!
IF your other costs total less than 70%.
If they total more, hitting a 30% labor cost will result in monthly losses instead of profits.
One member of the Financial Success Formula program joined with a 25% labor cost and struggled with cash flow + financial sustainability
Another hits 38% labor costs and is consistently profitable!
Let go of industry standards and find the RIGHT MIX of revenue + cost targets for YOUR business.
READY TO GET STARTED?
Get the control and confidence you need as a business owner and get your Profit Assessment to identify WHERE your business is on the road to profitability, and the next steps you can take to find the right targets for your business.
About the Author: Sarah Delevan is a Food Business Financial Coach and Consultant with over 7 years of working in the food industry. She received her MBA from Rollins College and In 2017 she founded Sarah Delevan Consulting based in Los Angeles, CA and serving clients across the United States. She is the creator of the Financial Success Formula and the founder of the Profitable Food Business program. and the host of the Good Food CFO Podcast. To learn more about Sarah and opportunities to grow a more profitable food business Click Here.