what would it feel like
if you knew exactly how to price your products?
If you could give your gut a rest, stop relying on your competitors’ pricing,
and eliminate guesswork?
You would feel LESS STRESS + LESS WORRIED about whether you’re making the right decisions.
You would know exactly how much your products costs, and the profit margin for each
You could confidently set revenue goals, create budgets + build a plan for maximizing your profitability.
You would feel CONFIDENT + IN CONTROL
… I can help you get there!
I BECAmE OBSESSED WITH PRODUCT + MENU PRICING
WHEN I WORKED FOR A CATERING COMPANY
After I discovered that one of our most popular items was losing money
every time we sold it, I set out to learn the costs of every dish + to make sure they were priced right.
The process was eye-opening!
There were several dishes that needed price increases, a few that we removed from
the menu because proper pricing made them expeeensive, and
some that were just fine.
I soon learned that LOTS of food businesses set prices based on gut feeling + competitor pricing, and very few use hard numbers + strategy. I’m on a mission to change that!
GET READY TO
PricE for profitability
A DEEP DIVE INTO YOUR RECIPE + INGREDIENT COSTS, THOROUGH FINANCIAL ANALYSIS, AND STRATEGY IMPLEMENTATION FOR PRICING YOUR
You’ll feel confident in your pricing, gain an understanding of your target food costs, have tools to keep an eye on pricing + margins over time, and probably see a boost in profitability!
what’s the process?
here’s an overview.
GATHER INGREDIENT COSTS
We’ll gather all of your ingredient + cost information from your vendors (or comb through your receipts if you’re shopping retail) so we have accurate cost information for our work.
We’ll calculate the costs of each of your products or menu items in our Recipe Costing tool.
Later we’ll use the tool to calculate the suggested retail and/or wholesale prices for your products and determine final pricing.
Taking into consideration the operating + labor costs for your business, your projected sales and the newly calculated costs to produce your products, we’ll determine the right target food cost percentage for your business and the appropriate prices for your products.
What are the deliverables?
i want you to be successful long after our project is Over + let’s be honest, I want to give
you all the things! Here’s an overview of what you’ll get
CUSTOM ORDERING + BUDGETING TOOL
A serious perk! This database houses all of your vendor, ingredient + cost information and links directly to your recipe database. That means you can see how changes to ingredient costs affect your recipe costs + margins. You’ll know exactly when it’s time to make an ingredient swap, raise your pricing, or pull the product from your lineup until next season.
All of your existing recipes with yield, unit costs, suggested retail price + a built-in multiplier tool are yours. You can add new recipes, modify existing recipes + use the tool to help you price new products!
Got a growing team? The recipe database also serves as a resource for sharing recipes + preparation methods with your team - delegation just got easier!
FINANCIAL DOCS + TEAM TRAINING
You’ll receive a copy of your financial analysis document to share with your team and help guide other financial + business decisions - like customer discount rates, sales goals, cost + profit targets, promotional decisions… the list goes on.
I’ll make sure everyone on your team is confident + comfortable using the new ordering + recipe tools.
price your products
starts at $725
We’re not just looking at your costs and multiplying by 3 or 4…
that’s not how sustainable businesses are built.
Customized Ultimate Ordering + Budgeting Tool
Recipe Costing + Build Out of Recipe Database
Megan Marlow is a plant-based chef who is an absolute genius when it comes to creating ingredients + dishes that could turn any meat-loving omnivore into a vegan!
Recipe costing + profit planning often fall to the bottom of Megan’s to-do list because it’s endless - and let’s be honest, for her, spreadsheets simply don’t spark joy.
Megan and I work together on new menus to ensure that every new dish she creates - from pizza with house made cashew mozzarella to vegan crab cakes - are priced right.
Profitable pop-up events, perfectly priced catering menus + a less stressed Megan who can focus on the work that does bring her joy.
THIS SERVICE IS PERFECT FOR
food business owners that don’t feel
100% confident in their pricing
and who currently set prices
USING ONLY your “gut”
BY ASKING “What WOULD you be willing to pay for THIS?”
BASED ON what your competitors are charging
OR ANY OTHER METHOD THAT DOESN’T INVOLVE
KNOWING ACTUAL FOOD COSTS + YOUR TARGET FOOD COST %
HI! I’M SARAH
I help food business owners organize their sourcing + finances so they feel empowered, not overwhelmed.
Together, we’ll get you on track once and for all through strategic food sourcing, recipe costing, and proper pricing.
Imagine being able to make more & stress less!
I’m your good-food-obsessed numbers gal
I’ve helped my clients save money + boost profitability by getting their products priced right, and I want to help you too!