Do you find yourself feeling overwhelmed in your business sometimes? Pulled in many directions and unsure where to focus your attention?

If you answered yes, odds are that you’ve either lost sight of your business objectives, or you don’t have one.  

It’s possible Covid-19 played a role in this, but its also possible that you started a passion project and now that it’s off the ground you need to figure out where you want to take it and how you want it to grow. 

Knowing your business objective(s) is key to:

• Identifying the right goals for your business

• Creating a clear plan of action for yourself + your team

• Focusing your time + attention where it will have the most impact, and 

• Ensuring that you are spending your money wisely

Hello, clarity + focus! 

When we think about how clear business objectives help us spend our money wisely, the list is nearly endless.  From the tools + services you choose to invest in, to the marketing strategies you implement, if and how you grow your team, etc. 

So, what IS a business objective? 

Simply put, it’s a specific target or group of targets you want to achieve within a stated time frame.  

Some examples of business objectives include:

• Increase Wholesale Revenue by 25% this year

• Improve Overall Profitability 10% within 6 months

• Capture 5% of market share by quarter 3

• Double our return customer rate this quarter

With your objectives identified, you can get to work on identifying HOW you will go about achieving them - the strategies + tactics you will implement in your business. 

And when you stay focused on your objectives and track your progress, focusing your time and making key financial decisions becomes easier. 

Need help identifying + achieving your Business Objectives?

If you need help identifying the right business objectives to build a financially sustainable + profitable food business the “Know Your Numbers” template can help you see your business and the areas to focus on to improve financially.  

The template is available in our toolkit, workshop + online program. Click here to find out which resource is right for you!

About the Author: Sarah Delevan is a Food Business Financial Coach and Consultant with over 7 years of working in the food industry. She received her MBA from Rollins College and In 2017 she founded Sarah Delevan Consulting based in Los Angeles, CA and serving clients across the United States. She is the creator of the Financial Success Formula and the founder of the Profitable Food Business program. To learn more about Sarah and opportunities to grow a more profitable food business Click Here.